Marketing Supercube

What it is

Marketing in a small company is one or two people doing the work of eight: planning, writing, designing, posting, emailing, running ads, reading the numbers, and reporting on all of it. The result is that the calendar slips, the numbers get read once a month, and nobody can say which campaign produced which customer.

The Marketing Supercube gives that team the eight. It seeds tables for the brand guide, audiences, campaigns, the content calendar, assets, channels, posts, emails, ad spend and attribution. It declares agents that plan the calendar from the campaign brief, draft and adapt content for each channel, check everything against the brand guide, schedule publication, pull performance from every channel into one table, and attribute leads back to what produced them. It publishes the apps a marketing team lives in: the calendar, the campaign page, the brand review queue and the performance dashboard.

Once it is running, a product launch starts as a brief in the campaign app. The Planner agent turns it into a calendar of blog posts, emails, social posts and ad sets with dates and owners. The Writer agent drafts each piece in the brand voice and the Brand Reviewer agent marks anything off-voice or making an unsupported claim before a person sees it. The marketing lead approves the pieces, the Publisher schedules them, and two weeks later the Analyst reports which piece drove sign-ups and what it cost per lead, with the leads themselves handed to the Sales Supercube.

Who it is for

Companies with a marketing function of one to ten people, from a founder doing marketing on Fridays to a small team with a content lead, a performance lead and a designer. Roles that use it are the marketing lead, content writers, designers, whoever runs ads, and the sales lead who receives the leads.

Agents

Data

Data sources

• Analytics. Google Analytics and Google Search Console for traffic, conversions and search performance; the site's own form submissions.
• Channels. Post metrics from LinkedIn, X, Instagram and Meta; email metrics from Mailchimp, Klaviyo or HubSpot; ad spend and results from Google Ads and Meta Ads.
• Design tools. Assets from Canva and Figma, pulled with their rights recorded.
• Sales. Deal outcomes from the Sales Supercube close the loop from lead to revenue.
• Uploads. Existing brand guides, past campaign decks and asset libraries dropped into the Files tab and extracted by the Planner into the tables.
• Derived. Brand review findings, attribution credits, cost per lead, content scores.

Apps

• Content calendar. Month and week views of every planned piece by channel and status. Used by the whole team.
• Campaign page. Brief, budget, calendar, assets and results for one campaign. Used by the marketing lead.
• Review queue. Drafts with the Brand Reviewer's findings, side by side with the rule each one breaks; approve, edit or send back. Used by the marketing lead.
• Brand guide. The rules as a readable page, editable by the lead.
• Asset library. Search by campaign, channel and rights; see where each asset was used.
• Performance dashboard. Channel, campaign and content performance with cost per lead and attribution. Used by marketing and leadership; feeds the General Management scorecard.

We need a CRM for the sales team, with a deal pipeline.

Published Sales CRM. It uses the contacts and deals tables.

Sales CRMv3 · publishedread-write

Lead2

Northwind$8k

Initech$5kA

Qualified1

Globex$24kG

Won1

Acme$40k

Connectors

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Process automations

Brief to calendar Trigger: a campaign is created with a brief. Steps: the Planner reads the brief, the audience and the channel rules, proposes the content mix and cadence, and creates calendar items with owners and dates. Checkpoint: the marketing lead edits and approves the calendar. Output: a campaign with every piece scheduled.

Draft, review, approve Trigger: a calendar item's due date is five working days away. Steps: the Writer drafts the piece for its channel with the brand voice and the messaging pillar; the Brand Reviewer checks voice, terminology, claims and required disclaimers and annotates the draft; the piece lands in the review queue. Checkpoint: a person approves every piece. Output: approved content, ready to publish.

Publish Trigger: an approved piece reaches its publish time. Steps: the Publisher attaches assets, adds UTM parameters from the campaign, posts through the channel connector, and records the URL. Checkpoint: none for pre-approved pieces; an admin can require a final confirmation per channel. Output: published, tracked.

Weekly performance report Trigger: routine, Monday 07:30. Steps: the Analyst pulls every channel's metrics and ad spend, updates the attribution table from new leads and touchpoints, computes cost per lead by campaign, and writes the wins, misses and three recommendations. Checkpoint: none. Output: report in the dashboard and the marketing channel; lead counts to General Management.

Lead handoff Trigger: a lead is captured. Steps: the Analyst records source, campaign and content; the lead is handed to the Sales Supercube's SDR with its touchpoint history. Checkpoint: none. Output: Sales sees where every lead came from, Marketing sees what every lead became.

SEO refresh Trigger: routine, monthly. Steps: the Analyst reads Search Console for pages losing position and queries gaining volume, proposes which posts to update and which new topics to plan; the Writer drafts the updates into the review queue. Checkpoint: the marketing lead approves. Output: calendar items for refreshes and new content.

By industry

SaaS company. Campaigns are feature launches and comparison content; the Brand Reviewer enforces claim rules against competitors. Attribution runs to trial sign-ups and then to paid conversions from the Sales Supercube. Product usage events from the app are a channel in their own right.

E-commerce brand. Klaviyo flows and Meta Ads dominate; the Analyst reports return on ad spend by product from the Supply Chain Supercube's order data and flags products to stop advertising when stock is low. The calendar follows the promotional calendar and drops.

Professional services firm. Thought leadership on LinkedIn and email newsletters; the Writer works from partner interviews recorded as notes. Leads are event registrations and downloads, handed to the partners through Sales. The Brand Reviewer enforces regulatory wording where the firm is regulated.

Hospitality group. One brand guide per venue; local social channels per site; the Publisher posts menus, events and offers on a weekly cadence. The Analyst ties bookings from the booking system to campaigns.

Education provider. Campaigns follow the enrolment cycle; audiences are prospective students and parents by programme; the Brand Reviewer enforces accuracy on fees and outcomes claims. Leads are enquiries handed to admissions in Sales.

Local services business. Google Business Profile posts, review responses drafted by the Writer for the owner to approve, and a monthly email. The Analyst reports cost per booked job from Google Ads.

Guard rails

• Nothing is published without a person approving the piece. Auto-publish of pre-approved pieces at their scheduled time is the only automation, and it is per channel and switchable.
• The Brand Reviewer's findings carry severities; a blocker finding, for example an unsupported claim or a missing disclaimer, stops the piece reaching the approve button.
• Ad budget changes are proposals in the dashboard; a person applies them in the ad platform, or approves the connector to apply them, per platform.
• Consent on email audiences is respected: the Publisher will not send to an audience whose consent field is not set.
• Agents get write on the suite's tables; the Analyst has read-only SQL for reporting; channel connectors run under tool profiles listing exactly the operations allowed.

Not in the box

• It does not generate images or video. Assets come from Canva, Figma, the design team or a generation tool the company connects separately.
• It does not buy media or manage bids autonomously.
• It is not a CRM. Leads go to the Sales Supercube or the connected CRM.
• It does not guarantee rankings, engagement or leads. It makes the work consistent and the numbers honest.